Realigning Service Operations Strategy at DHL Express
نویسندگان
چکیده
منابع مشابه
Realigning Service Operations Strategy at DHL Express
This paper describes the approach that DHL used to respond to aggressive revenue and profit targets set by its Asia-Pacific regional management board. DHL’s reaction to these targets was to redefine its strategic service vision by systematically aligning its internal support functions with distinct buyer behavior structures. Specifically, we developed a model based on the tangible and intangibl...
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ژورنال
عنوان ژورنال: Interfaces
سال: 2010
ISSN: 0092-2102,1526-551X
DOI: 10.1287/inte.1100.0491